Wednesday, June 3, 2009

Report: Social networking up 83 percent for U.S.

The explosion in social networking may be even greater than imagined. The time that people in the U.S. spend on social network sites is up 83 percent from a year ago, according to a report from market researcher Nielsen Online.

Facebook enjoys the top spot among social networks, with people having spent a total of 13.9 billion minutes on the service in April of this year, 700 percent more than in April 2008, Nielsen said. Minutes spent on Twitter soared a whopping 3,712 percent to almost 300 million, versus around 7.8 million from the same month a year ago.

Former top dog MySpace watched its usage drop nearly one-third to around 4.9 billion minutes, from 7.2 billion in April 2008. MySpace still scored the number one spot for online video among the top 10, thanks to its users streaming more than 120 million videos from the site for April of this year.

Top Social Networking Sites

"We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace," Jon Gibs, Nielsen's vice president for online media and agency insights, said in a statement. "Twitter has come on the scene in an explosive way perhaps changing the outlook for the entire space."

But the report also offered a cautionary note: the social networking user can be fickle, quickly bouncing from one service to another. "Remember Friendster? Remember when MySpace was an unbeatable force? Neither Facebook nor Twitter are immune," said Gibs. "Consumers have shown that they are willing to pick up their networks and move them to another platform, seemingly at a moment's notice."

Despite its growth and popularity, Twitter may be especially vulnerable to users who don't stick around. Another Nielsen report from April found that 60 percent of Twitter users--dubbed Twitter Quitters by the media--abandon their tweets after only one month of use. Only about 30 percent of users on MySpace and Facebook jump ship.

Nielsen Online, part of the Nielsen Company, measures consumer use of online and mobile services and other related media.________________________________________________________________

From sugar water to Spandex

Your Spandex tights or car dashboard in the future will be made out of sugar cane rather than petroleum if start-up Genomatica succeeds on its plans.

The San Diego-based start-up on Tuesday said that it has reached a technical milestone in converting sugar--derived from sugar cane or beets--into an industrial plastic called 1,4-butanediol, or BDO. It's a material that's used in the auto, apparel, and pharmaceutical industries for a variety of uses.

Coaxing little bugs to do some heavy lifting.

(Credit: Genomatica)

Genomatica uses a genetically modified strain of E.coli bacteria to convert sugar water into BDO through fermentation. On Tuesday it said it demonstrated that it can remove impurities from that fermented brew to make a 99 percent concentrated version of BDO.

"We're using a process that will continue to allow the overall economics of making BDO from sugars to be cost advantaged," said Genomatica CEO Christophe Schilling. "Not only do we purify it, but we purify it in a way that will allow us to use technologies known to scale."

Schilling said that at the current price of sugar and $50-per-barrel oil, the process is 25 percent cheaper than petroleum-based BDO. The cost advantage will attract customers, which are also interested in finding a plant feedstock that has a less volatile price than oil, he said.

The company plans to build a demonstration facility next year that will produce about one ton of BDO a day. A commercial-scale operation would 20 to 100 times larger.

Biological-based chemical manufacturing is poised for greater adoption in part because of volatile fossil fuel prices and because consumers are demanding products made from renewable materials, Schilling predicted. He noted that DuPont is using a fermentation-based process to make 1,3-propanediol (PDO), another industrial plastic.

If successful with its demonstration facility, Genomatica expects to license its technology to other chemical manufacturers.

Schilling said the company has plans for making other chemicals, using a suite of software modeling tools that speed up discovery of ways to manipulate microorganisms to make a desired product.

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Happy 25th birthday, Tetris

On Saturday, Tetris, the famous falling-blocks puzzle game, turns 25.

Tetris

Ah, the good ol' days of Tetris.

(Credit: The Tetris Company)

Tetris was created by Russian programmer Alexey Pajitnov in June 1984. He had an immense love for puzzles, and he felt compelled to create a game that allowed players to arrange distinctive puzzle pieces along the bottom of a field or "matrix." Pajitnov chose the name Tetris by combining the words "tetromino" and "tennis."

The game was first made available on the IBM computer. It quickly enjoyed popularity and was ported to a variety of other platforms. In 1987, it became a major hit in the United States.

But it wasn't until Nintendo released its version of Tetris for the Game Boy in 1989 that Tetris reached critical mass. According to The Tetris Co., the Game Boy version of Tetris sold more than 35 million copies.

Pajitnov made very little money from his popular game during that time. Prior to the release of Tetris on the Game Boy, a series of legal disputes ensued over who really owned Tetris. Atari Games, the former Soviet Union government, and Nintendo all fought in court over the rights to the title.

Eventually, Tetris Holding became the exclusive agent for Tetris licensing rights. The Tetris Co. holds the license to Tetris. Since that company's inception, Tetris has made its way online, attracting 1.5 million monthly visitors. The game is available in-flight on 50 airlines worldwide. It's also available on a variety of mobile devices. The Nintendo DS version of the software sold 2 million copies.

And today, Pajitnov is back where he belongs--controlling the legacy of Tetris.

"We have exciting plans for the future of Tetris," Pajitnov said in a Tuesday statement. "We want to make Tetris more accessible to kids, boomers, and busy moms--everyone who enjoys a fun, stimulating, and even meditative short escape from the daily grind."

The importance of Tetris

So what will the future of Tetris hold? Only Pajitnov knows. But if it's anything like the past, I'm sure that it will be just fine.

Pajitnov's game left an indelible mark on the lives of millions of gamers. It was the game we all played on our Game Boy. It was the title we had to have whenever a new Nintendo handheld was released. It was, quite simply, one of the few games that started our love affair with games. Along with Super Mario Bros. and Pong, Tetris is one of those games that defined the video game industry during its early years.

And that's why we celebrate the 25th anniversary of Tetris this week. It might not be the most beautiful game. It certainly isn't the most complex game. Even with today's epic story lines and gorgeous graphics, there is little debate over whether it is one of the greatest games ever released.

Happy birthday, Tetris. And thank you.

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Kongregate gets a proving ground for game assets

Flash gaming site Kongregate has a new service launching on Wednesday called the Collabs that lets musicians and artists share their work in the hopes of getting it used in upcoming Flash games. Content creators upload their works directly to Kongregate where it goes into a directory that's curated by several of the site's power users.

The Collabs are not just for developers though. Kongregate users can listen to music and view animations, as well as rate them the same way they're able to do with the service's games. In a phone interview, Kongregate's CEO Jim Greer told me that he wants it to be a place for users to explore and discover new designers and musical artists before they go mainstream. Their input also has the power to get some of the ideas turned into games that they can later play, or sound creations that can go into their favorite games, since the highest rated submissions win cash and the chance to get free home game studio tools.

The new sounds section lets music creators share their work with potential developer clients who can preview a track and maybe license it, or hire them to work on game music.

(Credit: CNET)

Casual users who have a game design idea will also soon be able to publish it directly to the art Collabs using built-in tools from Aviary. Using special versions of Raven and Phoenix (Aviary's vector and image editors), which run right on the page, users will be able to create new art that can be sent directly to the Collabs. This functionality won't be live on Wednesday, but Greer says it will be there in a week or two.

To handle all the licensing, each item can be set to one of three creative commons licenses--both for acceptable use and acceptable modification. There is no integrated purchasing system though. Instead, each submitter can be directly contacted by those who are interested in their creations or services. There's also Kongregate's "hook up" forum for developers to hire talent or find testers, or for people looking for work to match up with their skills.

Kongregate continues to grow since launching three years ago. Greer says the site is now adding around 1,000 new games a month, which are entertaining more than 7.5 million monthly unique users. That audience is doubling every six months. The site is still driven by ad revenues, although has recently built in a micropayments system which developers can include in their games. This new system will hopefully generate more Flash game development, which should augment those numbers even more.

User created art, as shown off in Kongregate's Collabos.

(Credit: CNET)
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Apple MacBook Air: Encore please

The Apple MacBook Air has remained almost unchanged for a year and a half--a testament to the staying power of its design. So, how will Apple respond to the wave of inexpensive, ultra-thin lookalikes hitting the market over the next six months?

The Air is still a stunning design but its novelty and high-price will come under assault as lookalikes flood the market

The Air is still a stunning design but its novelty and high price will come under assault as lookalikes flood the market

(Credit: Apple)

The Air was a sensation when it debuted in January of 2008. Not that it sold by the boatloads, but the stunning form factor set off an industrial-design frenzy. Ergo, the Dell Adamo and the raft of "ultra-thin" laptops in the hopper as a result of Intel's push to get its "ULV" (ultra-low-voltage) chips in as many glamorous but affordable designs as possible.

The just-announced ultra-thin Acer Aspire Timeline is the writing on the wall. No, it's not the equivalent of a MacBook Air or Dell Adamo but it's close enough to give prospective buyers even more reason to balk at the $1,800-plus price tags attached to those two gorgeous designs.

And other designs are already out there like the 0.78 inch-thick MSI X340 X-Slim, which is, more or less, a photocopy of the Air. And even Lenovo is tempting fate with the 3.5-pound 13.3-inch IdeaPad U350, which will start at $649 and make the $1,900 ThinkPad X301--and the Air--look very expensive.

So, what does an Acer Aspire Timeline get you for $899? Let's take a quick look:

  • Intel Core 2 Duo processor SU9400 (1.40GHz, 10 watts)
  • 13.3-inch LED-backlit TFT LCD
  • Mobile Intel GS45 Express chipset
  • 4GB of DDR3 memory
  • 6-cell lithium ion battery
  • 500GB SATA hard drive
  • 3.5 pounds
  • Windows Vista Home Premium 64-bit

Many of those specifications are a stone's throw away from the Air (and Adamo)--or match it.

So, what will Apple's MBA encore be? Thinner? Lighter? Faster? 3G capable? Dare I say, cheaper? Or a new industrial design that will send all the ultra-thin wannabes back to the drawing board? I'm waiting.

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Internet Week party report: It never stops

The crowd at Tuesday night's Internet Week kickoff party.

(Credit: Steven Ekerovich/GuestofaGuest.com)

NEW YORK--Tuesday evening was the first night on the job for at least one of the waitresses at the brand-new Standard Hotel, a Los Angeles import straddling the about-to-open High Line elevated park in Manhattan's downtown Meatpacking District. And it must have been quite the trial by fire when several dozen unexpected patrons showed up for an impromptu Internet Week New York gathering.

That's the thing about Internet Week--as it has no centralized location, and events can vary wildly by geography (it seems like half the panels and conferences are in midtown hotels and the other half are in downtown NYU lecture halls), afterparties seem to be where everyone winds up. This one was the work of New York Times digital marketer Soraya Darabi and Twitter co-founder Jack Dorsey, who invited a few people to the outdoor bar at the Standard. Guests "checked in" to mobile networking site Foursquare, their friends dropped by, and soon the place had snowballed to such an extent that the guests decided to give the bar staff a break and relocate to the notably less highbrow Hogs & Heifers Saloon across the street.

On the bright side, I'm expecting that some of the well-off dot-commers in attendance at the Standard, who included billionaire Mark Cuban, probably tipped well.

However haphazard it may seem after hours--Monday night, for example, featured an installment of the Ignitegeek-talks series, a TechSet party at champagne bar Bubble Lounge, and the festival's official kickoff event hosted by YouTube and the New York Observer--Internet Week has an agenda.

"New media and Internet technology are very important to the city of New York, certainly important to the film, television, and advertising world," said Katherine Oliver, commissioner of Mayor Michael Bloomberg's Office of Film, Theatre and Broadcasting, at a small opening announcement Tuesday night at the new, Google-powered New York visitors' center in midtown. "All of our mediums are converging, and we're exploring ways that we can help these companies."

That's pretty clear at some of the events, like reviews site Yelp's party on Tuesday night, which aimed to showcase and promote local businesses in the Chelsea neighborhood, or the old-meets-new media partnership of YouTube and the Observer for the kickoff party, or Tuesday and Wednesday's convergence-themed Mediabistro Circus conference.

It's less evident, say, at two o'clock in the morning at Hogs & Heifers, where one of the primary objectives seemed to be convincing the people who'd flown in from San Francisco to get up and dance on the bar, as is customary in the establishment. (They didn't.)

(Photo credit: Steven Ekerovich/GuestofaGuest.com)

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Is community wind power full of hot air?

Call it wind power for the neighborhood.

Some companies are trying to stake out a middle ground in wind power by making mid-size turbines big enough for a school or big-box retailer to use, but not so big that they require a convoy of trucks to be delivered.

Distributed wind generation with medium-size turbines runs counter to the prevailing trends in the industry. In the past several years, turbines have gotten bigger and bigger to lower the cost of generated electricity. At the opposite extreme, there is rapid growth in sales of the small wind machines designed for a single home.

A new shape in wind?

(Credit: Optiwind)

But mid-size turbine advocates say if the industry can produce an economically attractive product, there's a large potential market.

Optiwind, a company formed two years ago to make mid-size turbines, is designing a machine to work in places with only a fair, or "Class 2," wind resource found in places like its home state of Connecticut. Potential customers could beschools, wastewater treatment plants, or businesses.

"We've designed systems to work in Class 2 areas, which happens to be where most of us live and work," said David Hurwitt, vice president of marketing at Optiwind. "I'm guessing there (are also) a lot of Wal-Marts in more rural areas where there's lots of wind and land."

Placing wind turbines near people--be it in suburbs or even rural farms--is contentious in many communities as people worry about noise, aesthetics, or flickering light. At the same time, the growing interest in cleaner forms of energy for environmental, economic, or political reasons has more people exploring on-site wind power.

Optiwind is developing turbines--slightly less than 200-feet tall--rated at 150 kilowatt or 300 kilowatts, aimed at organizations that have an electricity bill of at least $100,000 a year. Tied to the grid, these turbines cut electricity bills and give the purchaser a predictable cost of electricity, which can be very attractive to an organization like a school, Hurwitt said.

A 150-kilowatt turbine would cover a portion of the electricity needs of an office building or school. By contrast, typical utility-scale turbines are rated at 2,500 kilowatts or 3,000 kilowatts, generating enough electricity at capacity to power hundreds of homes and stores.

Concentrating wind
Optiwind's turbine eschews the traditional three-blade design and uses a silo-like structure with fans on either side. When the wind hits the structure, it curls over the surface and enters the fans at a higher density to produce more power, Hurwitt explained.

FloDesign Wind Turbine is another company building a mid-size turbine using technology adapted from jet engines. The company, which is funded by venture capital firm Kleiner Perkins Caufield & Byers, is in the process of working on a prototype turbine that also works on the principle of packing more power into available wind.

Like Optiwind's turbine, FloDesign seeks to manipulate air movements so that wind blows faster through turbines to make more power in a smaller space.

"A bunch of other companies are experimenting with different types of wind acceleration. The idea is to improve the concentration of wind, which is the fuel you're working with," Optiwind's Hurwitt said.

Optiwind, which raised a series A round of venture capital from Charles River Ventures last year, plans to build and test its first turbine this year and hopes to launch a commercial product in 2011.

Steel in the ground
The National Renewable Energy Laboratory late last year published a report that found that community-owned wind installations can bring advantages to municipalities and can ease the load on the power grid. But these types of installations--and the machines suited for them--face a number of technical and financial challenges.

When mid-size turbines use the traditional three-blade wind turbine design, they suffer from having a higher capital cost per kilowatt to install and higher maintenance costs, according to the NREL report.

Northern Power, based in Barre, Vt., is managing to sell a mid-size turbine using a three-blade design. Inside, though, it uses a different drivetrain technology than its larger, utility-scale counterparts.

Instead of the typical gear box, its Northwind 100, which is rated at 100 kilowatts, has a direct drivetrain and a generator that uses permanent magnets, which is quieter and more reliable than other designs, said Northern Power CEO John Danner. "Reliability is the name of the game when you are selling to school principals or town mayors--they don't have maintenance departments to keep things up and running," Danner said.

With good wind, high electricity costs, and good incentives, the payback on a 100-kilowatt turbine can be as little as five years, Danner said.

NIMBY or welcome?
Hyannis Country Gardens in Cape Cod went through the rigmarole of erecting a Northern Power wind turbine earlier this year.

One of the store's owners, Diana Duffley, spent almost three years getting the necessary permitting, paying for studies on light flickering and acoustics, and hosting town meetings. After about four months, the turbine produced more electricity than the garden center consumes, with the excess generating about $1,200 worth of electricity.

Neighbors were initially concerned about how the turbine, which has a 120-foot tower, would look and the noise (the turbine is quieter than the garden center's irrigation system). Over time, more people became interested and supportive, she said.

"People are scared of wind. People are trying to get the Cape Wind (offshore farm) project and it's an extremely controversial subject on the Cape. I feel by doing this I can reduce people's fear of wind," Duffley said. "Here, people can see wind power done right."
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